
LAURA: Was there a personal experience in your life that gave birth to the idea of a honeymoon registry?
Scott: Yes. I was on the phone in 1998 with an acquaintance who was a supplier to our business and he was getting remarried in his mid-forties. His fiancée was getting married for the first time and she was registering for all kinds of things they just didn't need. As he was telling me this he said, "I wish we could just register for our honeymoon to Italy because I don't need another blender." It was an "ah ha" moment.
Scott: The most exciting feature right now on our site is our digital magazine. It's a fully interactive magazine that will come out quarterly and features great honeymoon destinations and other interesting articles for couples interested in honeymoons and/or destination wedding information. It also has interesting articles on traveling "green" as well as some interesting facts about rum, which is used in many of the most famous tropical drinks. We also profile real couples to give readers a peak into someone else's honeymoon experience.
Scott: Yes. We have seen an increase in the number of transactions versus the same period last year. However, the average dollar amount spent per gift purchase has dropped from $117 to $102. Wedding gifts fall under discretionary spending, which is usually the first to be affected by the economy. The fact that individual gift purchases are up is proof that more people are choosing this type of registry and that wedding guests are responding.
Next it is time to send out the announcements! 


